Promoting civil society awareness of nature's potential for health and well-being: Preliminary results from a case study in Portugal

Abstract

NATURELAB aims to promote paradigm shifts by integrating Nature-Based Solutions (NBS) and Nature-Based Therapies (NBT) into healthcare practices, including potential prescription by practitioners in the Portuguese National Health Service. As part of its outreach, NATURELAB participated in the Festival de Bem Estar, the largest Portuguese event on complementary therapies, which attracts a receptive and diverse audience. The project hosted a stand, staffed by trained members, where visitors could engage with scientific evidence on NBS and NBT through brochures, leaflets, and interactive discussions. A key element was the implementation of an onsite survey exploring participants’ connection with nature, knowledge of NBT, and openness to evidence-based approaches. The survey gathered 252 responses, complemented by qualitative insights. Preliminary observations highlight strong interest, particularly from women and younger participants, as well as curiosity about professional guidance in NBT. The initiative fostered dialogue with civil society, providing an understanding of public perceptions regarding nature’s role in health and well-being. The analysis of results will provide information able to support replicating and expanding similar initiatives.